A new dymanic industry-led team in Scotland, together with key agencies Scottish Enterprise and Visit Scotland, represent and promote Scotland as a destination for business tourism. We were commissioned to steer their online communication and branding to launch the initiative.
The aim was to present the new organisation as resource for those working in the industry in Scotland and portray the nation internationally to those who want to bring business into the country. We recommended the digital design and copywriting team, helping generate their online and collateral exhibition and display material to clearly convey the key drivers of the industry group.
BTFS successfully launched to the industry and Minister for Tourism in October 2014. We are working ongoing with the group to create their campaigns promoting destination business.businesstourismforscotland.com