Craft Scotland contract K&Co to design and project management their presence at Collect 2011; the prestigious International Art Fair for Contemporary Objects, at the Saatchi Gallery London, for the second consecutive year.
The brief; to plan and implement an event which would produce the highest possible sales from collectors, by attracting the most attention to the Craft Scotland stand, from amongst the other 37 exhibiting galleries. Project activity included the curation and selection of artists involved, special commissioning of stand design and build, design and production of all marketing elements, digital presence on their own and associated websites and all event branding and audience interpretation materials.
A new comms strategy devised to attract the widest possible audience to London, included the commissioning of film for embedding into an e-invite. The 2 minute trailer was designed to attract and entice new potential visitors to Collect, by presenting artists at work creating their pieces for the show. Whilst achieving a substantial reduction in costs, this allowed reach to the largest possible craft buying audience worldwide, A longer 20 minute film, featuring 90 seconds of each of the 11 artists discussing their craft, was presented on stand for maximum impact and audience engagement.
Kelly&Company co-ordinated all aspect of the show logistics, including designer and contractor procurement and managed the exhibition install and delivery of the event at the Saatchi gallery across the four days. The project was brought in under budget once again and sales tripled on the previous year. Craftscotland now regard the 2011 show as their most significant and successful show to date, in terms of audience response and sales.craftscotland.org
From the moment we hired them, they were absolutely committed to every aspect of the project, ensuring that our funding criteria were fulfilled whilst generating new and exciting ideas. They had an instinctive understanding of what we needed and surpassed our targets.Emma Walker, Chief Executive, Craft Scotland