Kelly and Company

Client sectors

Cardonald College

Made at Cardonald

Campaign Effectiveness Research

We were asked to undertake some research to test an awareness and recruitment drive campaign that was devised to attract local and international students to one of Glasgow’s most successful colleges for both study and training. We arranged a series of face to face interviews, focus groups and online questionnaires to targeted users and potential attenders of the college. The outcomes contributed to future marketing planning direction and in identifying gaps in their communication strategy.

cardonald.ac.uk
Thank you both for this work – done superbly at such short notice. It will help us both now and in the second stage of our branding campaign in the new year. Wonderful!
Paul Gray, Director of Marketing, Cardonald College
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