Kelly and Company

Client sectors


Red Squirrel

This new bar/restaurant in Edinburgh’s west end required a major re-incarnation from its days as a below average establishment with a passive, transient, customer base.

Extensive research on the profile of the local area was undertaken; local business, competitors, target market. From that a new concept was formulated, including menu/drinks product focus, interior styling and brand development. The identity was created from a comprehensive vision and strategy, this is reflected in tone of voice, language and personality as represented through the graphic treatment across all materials, including on and offline promotional activity. Red Squirrel surpassed its target profits in the first quarter of its opening.


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