Kelly and Company

Client sectors

Water Row Dental Practice

Strategic rebrand, marketing, environment

There’s been a dental practice in this A-listed building on Water Row in Govan for over 100 years, serving the local community across several generations. The current owners requested advice on rebrand strategy and its application. Their aim was to stand out in the market and extend their geographical reach by defining their usp.

A full top-to-bottom look/feel transformation of this entrepreneurial practice, first devising how a new identity could combine their progressive medical approach with a respectful, warm acknowledgement of their Govan home and its residents.

By devising a playful visual and verbal language and expression for the signage, strap line, web and print, a personality was created. We commissioned interior and graphic design teams to develop material that included print, local advertising, website, interior redesign and reception area rebuild, interior signage and external building and window signs. Cost-efficient marketing tactics both on and offline were successfully rolled out across Summer 2014.


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