Kelly and Company

Client sectors

The Common Guild

The Common Guild

Audience Strategy Project

The Common Guild is an arts organisation based in central Glasgow, created in 2008. Kelly & Company were asked to audit their external communications from their opening two years and to propose new ways to enhance and communicate TCG’s main art space, with a view to ‘softening’ the gallery experience as well as widening their audience. The results incorporated tangible and low-cost actions for driving immediate footfall as well as strategic positioning to achieve longer term relationships with visitors.
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Related sectors

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