Kelly and Company

Client sectors

Culture Sparks

The Source of all Knowledge

The Source Event Launch Concept

The Source is a national initiative devised by Culture Sparks, Scotland’s foremost agency for cultural audience development. The project provides training, communication/workshop platforms, ideas and research for joint working among theatres to expand and develop audiences for the arts. Kelly & Company were asked to create a launch event for the project, to present the benefits and intention of the initiative to Scotland’s theatre community both on and offline. The concept, branding application, on-screen presentation and take-home information pack were created. The humorous interactive ‘game show’ format at the launch engaged target Source participants and achieved a memorable start for the new product.

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