Kelly and Company

Client sectors

Clydebank Rebuilt

Titan Crane

Strategic Commercial planning and branded merchandise development

The Titan Crane, launching as a new Visitor attraction in July 2007, would include a small ticket and visitor centre on site. The brief; to assess the potential market and produce a product range suited to the visitor profile. Presented a three tier product plan scaled according to budget and encompassing, own brand merchandise and products related to the attraction. Required also to present solutions for packaging materials, I.T requirement and design of fixtures and retail layout.
project image

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