The world’s last sea-going paddle steamer is a much-loved part of Scottish life and history. The company tasked with the running, upkeep and future stability of both the Waverley and sister vessel, the Balmoral, required some fresh thinking on priorities for income generation.
The process involved a needs analysis, team facilitation, resources audit and ideas generation. All of which culminated in a detailed recommendations report on specific actions required for commercial success. Waverely continues to sail annually and is enjoying stabilised finances into 2012.waverleyexcursions.co.uk