Kelly and Company

Client sectors

Who we are

Created in 2007, Kelly&Company are a small consultancy specialising in business improvement, organisational strategy, marketing, communications and project management.

At the core are Tracey & Julie Kelly, who engage a talented range of professionals as required, to suit the needs of a project. The result is a full business development and communications service that tailors skills and resources to client needs.

The aim is to personalise the process by providing an alternative to the sometimes remote and formal handling delivered by larger communications agencies.

The driving force of Kelly&Co was to create a bespoke consultancy which would work alongside companies and individuals on projects about which we felt passionate and that would benefit from our combination of skills and expertise.

We thrive on delivering tangible outcomes to help strengthen an organisation and we like to position ourselves as an extension of any project team. We operate with complete commitment to delivering the client’s aims across all stages of development, from strategic thinking to practical implementation.

Our close working relationships with our network of suppliers and peers are testament to the way we have worked in delivering high profile projects and business improvement for over fifteen years.

Tracey Kelly

Tracey Kelly is a career strategic marketer and business developer who has worked within the both the public and private sectors. Her experience has provided her with a thorough knowledge of business and communication practices and a portfolio which demonstrates her strength in organisational improvement, in particular within the visitor destination, creative and leisure sectors.Previously as Chief Executive of D8 Design & Communications, an award-winning creative agency based in Glasgow, she spent two years directing their growth and building the company’s portfolio, creative service, turnover, team and reputation.As Deputy Director at Centre for Contemporary Arts in Glasgow (CCA), she developed the programming strands for families, film and education to encourage new audiences to the Centre, as well as a pioneering SAC funded projects to combat barriers to visual art attendance. While Head of Marketing at Glasgow Royal Concert Hall, she lead the communications team to market an average of 250-300 events per year, including the now internationally renowned, Celtic Connections Festival.

From 1997-2002 she was part of the management team responsible for delivering the launch of two ambitious new Scottish building projects, Dundee Contemporary Arts iand then the Glasgow Science Centre. For both ventures she led her team in establishing branding and strategic marketing direction pre and post launch.

Her commercial years at D8 led to increasing client requests for her marketing services and since November 2007, she has been working on numerous projects as Kelly&Co with Julie.

Julie Kelly

Julie Kelly’s strengths lie in her ability to take a holistic look at established business and recommend and implement change as well as her versatility in developing new concepts and creating fresh approaches to marketing and selling.

With a career in Retail spanning over 20 years, Julie has an in-depth knowledge of commercial business practice and possesses a considerable breadth of expertise in product buying and management, marketing and operations.

In London, her career began with a key marketing and selling role with high street retail giant Woolworths, before joining U.S market leaders Blockbuster. She then entered the internet world as a Group Product Manager, setting up trading for a high speed goods delivery business in the centre of London. Throughout, she gained expert knowledge of product/service development and selection, predicting customer behaviours, analysing consumer trends and strategic marketing.

In 2001 as Commercial Manager at The Lighthouse, Glasgow’s Centre for Architecture, Design and the City, she devised a strategy for commercial growth, designed a new retail concept for the Centre and set up the successful design shop, as well as launching a website for online trading.

Forging a partnership with the Scottish Arts Council, she cultivated a programme of contemporary Craft showcases, designed to increase awareness and visibility for the art form. providing coaching for new designer-makers in commercial practices and promoting and selling their work through The Lighthouse Shop.

When approached by the entrepreneurs behind the new concept store Fifi and Ally, she drew from all her experience and led the development of the concept, bringing it to fruition with the launch of the first store in Glasgow in 2005.

She established herself as a freelance consultant specialising in business improvement, working with a growing group of small independent businesses, public sector organisations and visitor attractions. She joined partnership with her sister and began Kelly&Company in 2007.